What’s in store:
- Get our exclusive Video Agency Model - our playbook for scaling your business model
- Learn from and connect with global Video Agencies who’ve transformed their business by moving beyond the production-focused business model
- Hear from video-first clients blazing their own video trails – often without the help of agencies
- Evolve your own offering with insights from panels, workshops and Q&As
Copenhagen, 4th of October 2024.
You’ve worked for many years in video. We've worked in video for many years.
But the times they are a changing. What once were dreams, visions and talk about how video would change the world is now a reality. Video is now the now.
Video is everywhere in all teams in organisations, in every customer touchpoint from website to automated emails, video is being used from brand heroes to personal videos, from large launch webinars to an account manager running a webinar for 200 contacts in a customer organisation.
Organizations have transformed their teams with video producers, webinar program managers and video marketers (we estimate +50,000 people working in video on the customer side in Europe), companies are producing hundreds to thousands videos a year, some of our customers do +2000 webinars a year. We’ve come a long way from a company needing help to produce a single video.
We've seen a growing shift over the past few years: of agencies moving from producing, to being the strategic partner for the customers’ journey to move on video as part of their digital transformation.
At TwentyThree we deeply believe in agencies. We ourselves have deep roots in agencies. 30 years ago I founded one of Europe’s first digital agencies, where we went from being a "worldwide web production company" to building LEGO's first website and doing strategy for global organizations in record time. We see agencies as catalysts that see patterns and trends across 50-100 customers a year and are essential to maturing the field.
At TwentyThree, we’re the European player in the global video race with Vimeo and Wistia, we’re committed to agencies and partners. And to working with agencies to upgrade them on video. That’s why we’re doing VideoAgencyDay, the world's first conference on the video agency.
At VideoAgencyDay, we’re for the first time ever bringing the world’s video production companies and video agencies together for a learning day. A coming together, around the term ‘Video Agency’. Our team have put together an incredible program where you can;
- Learn from some of the best video agencies from +10 countries that have worked for Apple, Microsoft and Tesla.
- Learn from the global company that runs the barcodes of the world.
- Learn from a digital agency pioneer who built and scaled a digital agency and sold it to global powerhouse AKQA.
- Have lot’s of unique opportunity to learn, share and inspire each other.
It’s all in 3 effective hours on a Monday afternoon that could change your business. Some have described it as a “free business strategy session”. At least a unique for joint exploration of the future of video production companies and video agencies.
You and your team are invited. Hope to see you.
Thomas Madsen-Mygdal
Co-founder & CEO
TwentyThree
Expect insights on:
Why it’s time for the category to consolidate
Scaling beyond the project business model
How leading Video Agencies made the transition
How clients are leading the way with video expertise
How to meet the needs of video-first clients
A digital pioneer who’s been founding internet companies for 28 years, Thomas helps organisations and companies thrive in a video-first world.
Steffen built a leading 100+ digital agency in the Nordics that he sold to AKQA, where he's now Managing Director. He's been guiding companies on their digital transformation for more than 20 years.
Patrick is CEO and co-founder of CoHo, a fast-growing Danish video agency pioneering a subscription model to help growing companies with content production.
Floris is the founder of Dutch video agency VideoBird, where he helps companies like Visma, BNP Paribas and Praxis communicate more effectively with video.
Nick started his career producing videos and evangelizing for Apple and Microsoft. Before starting Vidzero he consulted global clients at Shootsta.
Jon Mowat is a video marketing pioneer and co-founder of British video agency Hurricane. His book “Video Marketing” has been translated into 7 languages.
Avery is a partner in San Francisco-based video agency Think Out Loud that’s founded by creatives and producers from Airbnb, Tesla, DJI & Apple.
Ida is CEO of Mbrace, a Swedish video agency working with clients like Volvo, Epidemic Sound & Arla.
Henrik is a video producer at GS1, the global organisation behind the barcodes we all use every day.
As TwentyThree's Partner Marketing Manager, Vilma works with our partner agencies on our shared mission to move companies forward in a video-first world.
An experienced host of international events, Amelia connects the video-first individuals and organisations driving the industry forward.
Tapio started his video career at MTV and was part of building Videolle into the largest Finnish video agency until it was recently acquired.
Keynote: The Emergence Of The Video Agency
02:00 PM
Showcase: Meet Five Video Agency Founders
02:30 PM
Panel Debate: Building a Successful Video Agency
03:15 PM
Catching Up With the Customer: How Customers are Leading the Way on Video
03:45 PM
Masterclass: Scaling a Successful Agency
04:00 PM
Interactive Q&A
04:30 PM
The Video Agency Model
Our open-source guide to growth: how to turn your company into a Video Agency for a video-first world.
How to transform your offering
Most agencies offer about 10% of the video services today’s clients need. Changing your service offering is your first step to growth.
How to transform your business model
A project-based business model is passive - switching to retainer agreements can be the key to scaling.
How to transform your category
Markets mature when they converge on an agreed definition. It’s time for the Video Agency to rule supreme.
