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Last year, we defined the Video Agency. This year, we build them.

Today, video budgets inside companies have never been higher, and they continue to rise. Yet most production companies are now back at 2019 revenue levels, even as most organizations finally recognizes the strategic power of video.

The gap isn’t about talent or creativity. It’s about the mindset around growth. Too many production companies remain locked in ad hoc projects with clients who still treat video as a one-off deliverable, instead of stepping into strategic, retainer-based partnerships with video-driven organizations. This keeps them stuck in an old production mindset and shuts them out of the learning loop that actually fuels growth.

VideoAgencyDay is the mini MBA you need to stay relevant. Block four hours now to grow your business tomorrow.

Expect insights on:

Why it’s time for the category to consolidate

Scaling beyond the project business model

How leading Video Agencies made the transition

How clients are leading the way with video expertise

How to meet the needs of video-first clients

What's in store:

  • Get our exclusive Video Agency Model - our playbook for scaling your business model
  • Learn from and connect with global Video Agencies who’ve transformed their business by moving beyond the production-focused business model
  • Hear from video-first clients blazing their own video trails – often without the help of agencies
  • Evolve your own offering with insights from panels, workshops and Q&As
Speakers
Amelia Holmsen
Head of Community Marketing at TwentyThree

Amelia has hosted multiple international video events that have brought people together to drive the industry forward and challenge the status quo.

Anna Hellman
Media Producer & Brand Strategist at Hellman St Clair

As Founder of Hellman St Clair and former production-house CEO, Anna combines strategic branding insight with creative video expertise to help brands scale impactful visual storytelling.

Anush Mnatsakanyan
Co-founder & CEO at Burnwe

Anush helps tech companies gain trust and simplify their product communication through her work at Burnwe, a video marketing agency she founded and runs.

Dan Duffett
Video Strategist at TwentyThree

With 25+ years running accounts like HSBC, Rolex & Google for WPP/Dentsu, Dan now heads our Video Accelerator at TwentyThree, helping businesses to become fully video-enabled organizations.

Felicity Willetts
Producer at Hellman st. Clair

British producer based in Stockholm, working across documentaries, feature films, and commercials.

James Hilditch
Founder & ECD at BearJam

Founder of BearJam, he has spent the past decade building an award-winning production company creating standout video for brands like Netflix, Red Bull Racing, and McDonald’s, helping them tell clear, creative stories that truly connect.

Jon Mowat
Managing Director & Author at Hurricane

Founder of leading video agency Hurricane Group, and author of ‘Video Marketing’ - now translated into 5 languages - Jon Mowat is a pioneer in the field of video.

Lev Cribb
Managing Director & Podcast Host at Made To See

Lev is the founder of Made To See, a leading British video agency working with global B2B brands to build their strategic and tactical video and webinar capabilities

Michelle Williams
Head of Digital Marketing, at Ogier

Michelle helped transform global video strategy at Bird & Bird, and now brings that expertise to Ogier, elevating their digital presence and driving the next evolution of video-led marketing in the legal sector.

Thomas Madsen-Mygdal
CEO & Co-founder at TwentyThree

A digital pioneer who’s been founding internet companies for 28 years, Thomas helps organisations and companies thrive in a video-first world.

Nick de la Force
Co-Founder & Creative Director at Vidzero

Nick started his career producing videos and evangelizing for Apple and Microsoft. Before starting Vidzero he consulted global clients at Shootsta.

Tapio Haaja
Chief Video Strategist & Development Director at Videolle

Thor Thomsen
Head of Partnerships at TwentyThree

As Head of Partnerships at TwentyThree, Thor Thomsen focuses on growing and empowering the partner ecosystem, helping agencies and technology partners unlock value through video, deliver better results, and expand their capabilities.

Masterclass & Sessions
Session

Keynote: The Video Agency

TwentyThree co-founder and digital agency pioneer Thomas Madsen-Mygdal details the rise of the Video Agency category, and Dan Duffett shares how the Video Agency Model can transform your business.

Session

Meet the Video Agency

Learn from the pioneers at the world’s leading video agencies. They’ll introduce their companies, clients, and the competences they deploy to help their customers thrive in a video-first world.

Session

Masterclasses

What do companies actually look for in a video agency? Head of Digital Marketing, Michelle Williams, shares how modern organizations choose, work with, and scale work with their video partners. Followed by Tapio as he shares his success story from production company to video agency. He’ll reflect on how they video-enabled their team, and how they partner with clients on all their video needs.

Session

Around the Table: VideoAgencyDay Lounge

Join all today’s speakers for an open round-table conversation. They’ll share what they’ve learned, their biggest reflections on the state of the Video Agency, and the key ideas they believe will shape the industry moving forward. A candid wrap-up to close the day together.

The Video Agency Model

Our open-source guide to growth: how to turn your company into a Video Agency for a video-first world.

How to transform your offering

Most agencies offer about 10% of the video services today’s clients need. Changing your service offering is your first step to growth.

How to transform your business model

A project-based business model is passive - switching to retainer agreements can be the key to scaling.

How to transform your category

Markets mature when they converge on an agreed definition. It’s time for the Video Agency to rule supreme.

Program

Monday December 01, 2025

Time
Session
Description
-
Keynote: The Video Agency
TwentyThree co-founder and digital agency pioneer Thomas Madsen-Mygdal details the rise of the Video Agency category, and Dan Duffett shares how the Video Agency Model can transform your business.
min previous
-
Meet the Video Agency
Learn from the pioneers at the world’s leading video agencies. They’ll introduce their companies, clients, and the competences they deploy to help their customers thrive in a video-first world.
min previous
-
Masterclasses
What do companies actually look for in a video agency? Head of Digital Marketing, Michelle Williams, shares how modern organizations choose, work with, and scale work with their video partners. Followed by Tapio as he shares his success story from production company to video agency. He’ll reflect on how they video-enabled their team, and how they partner with clients on all their video needs.
min previous
-
Around the Table: VideoAgencyDay Lounge
Join all today’s speakers for an open round-table conversation. They’ll share what they’ve learned, their biggest reflections on the state of the Video Agency, and the key ideas they believe will shape the industry moving forward. A candid wrap-up to close the day together.
min previous